Sport Nova Scotia realizes the benefits of sport participation to our health, communities, economy and youth. We also understand how effective a partnership can be in promoting and serving the growth of amateur sport in the province. By working with the following partners and sponsors, we are able to give Nova Scotians more information and opportunities to achieve health through sport.

Funding Partners

The Nova Scotia Department of Health and Wellness is responsible for responding to emerging public health threats, preventing chronic disease and injury, and promoting health among Nova Scotians. Its role spans all aspects of public health, physical activity, sport and recreation, and addiction services. By bringing together experts in promotion, prevention and protection, Nova Scotia Health and Wellness is taking the next step forward in creating a healthier and safer Nova Scotia.  As a major funding partner of Sport Nova Scotia, Nova Scotia Health and Wellness provides direct funding for programs as well as Sport Nova Scotia’s member Provincial Sport Organizations.


Nova Scotia Gaming Corporation (NSGC) is the crown corporation responsible for the business of gaming in Nova Scotia. NSGC is charged with leading an economically sustainable and socially responsible gaming industry for the benefit of Nova Scotians and their communities.

In August 2006, the Support4Sport Program was launched by NSGC to help raise money for sport in Nova Scotia. The Support4Sport Program is projected to provide approximately $2 million annually for amateur sport by dedicating one hundred percent of profits from all Support4Sport Program branded lottery products. These funds go directly towards participation, coach employment, athlete assistance and the Nova Scotia Canada Games program. This funding creates opportunities in sport from playground to podium, for everyone from 5-year-olds who want to play soccer to 19-year-olds who want to compete in Olympic paddling, to 60-year-olds who want to play recreational tennis. For more information on Support4Sport, visit their official website at www.support4sport.ca

Premier Sponsors

Dairy Farmers of Canada is the national policy, lobbying and promotional organization representing Canada’s 12,746 dairy farms. DFC strives to create favourable conditions for the Canadian dairy indust
ry, today and in the future. It works to maintain policies that foster the viability of Canadian dairy producers and promote dairy products and their health benefits. The organization is run for producers, by producers. Dairy producers fund its operation, including promotional activities.

Dairy Farmers of Canada joined forces with Sport Nova Scotia in 2003 as Title Sponsor of the Milk Sport Fair in Halifax. Since that time, DFC has expanded their commitment to include Title Sponsor of two Milk Sport Fairs throughout the province annually. 


Promotional Partners

The Chronicle Herald and The Sunday Herald are the most widely-read newspapers in Nova Scotia and have a combined circulation that make them the largest independent dailies, by readers choice, in Canada. The newspapers have never missed a publication day since 1824. Their award winning reporters and editors play an integral part in chronicling the events that have touched Nova Scotia.

The Chronicle Herald joined forces with Sport Nova Scotia as the Official Newspaper in January, 2005. The newspaper has proven to be an outstanding media partner for Sport Nova Scotia, assisting with branding, communications, revenue g
eneration and event/program promotion. Through the partnership, Sport Nova Scotia’s Sport Quarterly publication is delivered to more than 100,000 households across the province. 


CTV News Atlantic.
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 15 years in a row. CTV Atlantic is the #1 television station in the Maritimes, known for its top-rated local news programs and primetime lineup. The station produces close to 30 hours of news and information programming each week, including the CTV News, CTV News at 5, and CTV Morning Live. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and O


As Canada’s leading full-service Out-of-home advertising company, OUTFRONT Media inc. Canada has strong coverage across Canada including all of Canada’s top 10 markets and in an additional 60+ communities from coast to coast. Products include Digital Bulletins, Digital Posters, Posters and Street Furniture (Transit Shelters, Map Stands, and Kiosks) and high profile large format Superboards in key locations in Toronto and Montreal, as well as the iconic fully digital Yonge Eglinton Centre which launched November 2014.

OUTFRONT MEDIA has proven to be an outstanding partner for advocacy, promotion and sponsor recognition. KidSport, Sport Makes A Difference, Manulife Dragon Boat Festival, Ricoh Sport Awards and the Milk Sport Fair are among the programs that have benefited tremendously from the partnership.



C100 plays Today’s Best Music from the biggest stars. The Breakfast Club with Peter, Melody, and JC Douglas wakes you up and the workday flies by with 100 Minutes Commercial Free Music at 9 a.m. and 40 minutes of nonstop music every hour all day. C100 is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home.


101.3 VIRGIN Radio
is Halifax’s #1 hit music station. Wake up with Turk, Megan, and Amateur Alex every morning covering hot topics, major contests, and the latest celebrity gossip. 101.3 VIRGIN Radio is one of nine stations in the VIRGIN Radio network and a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home.



Major Sponsors

[Sponsor Spotlight] 

Official Sponsors






Supporting Sponsors